Video Toys Toys And Toys Essay - 1713 Words

1. On Tuesday, October the fourth, I visited the department store, Target, at two o’clock in the afternoon. As I went to observe the kids’ clothing and toys sections, I immediately was presented with the topics we covered in class. Not only were the boy and girl clothing sections completely separate, but most of the toys were departmentalized into â€Å"girl toys† and â€Å"boy toys.† As I made my way up one aisle and down the next, I made note of what the various signs read. Some of the sign names in which I wrote down included: animatronic toys/companion dolls/art and craft toys, Disney dress up/Disney dolls/Disney princess/Disney Frozen, fashion doll/Barbie accessories/Barbie dolls, LEGO/building sets, character toys/activity toys/action figures, and science and discovery/action figures/radio control. Reviewing the list of presented sign labels, one can almost immediately begin assuming which aisles are supplied for which genders. As custom, the pink Ba rbie doll and Disney princess aisles were visibly operating as an attraction for small girls, while the LEGO building sets and superhero aisles were provided for small boys. In uniform with today’s stereotypes, the girls were provided with the dainty dolls, bedazzling kits, and different colored lip glosses, while the boys were provided with ready-to-fight action figures, remote controller race cars, and LEGO building kits. Along with the toy section, the clothes section equally met the stereotypical standards of today’s society. TheShow MoreRelatedStar Wars : The Movie, Toys, And Video Games1435 Words   |  6 Pagesbegin to tell all the stories of its universe, these stories are told through its extensive side stories, known as the Expanded Universe. This includes works related to Star Wars that are not included in the official canon, such as the comics, toys, and video games (â€Å"Star Wars Opens†). There are also well over 250 books written in the Star War s universe. These works can all take place at varying times, from thousands of years before the first episode to what happens centuries after the last. This timelineRead MoreVideo Toys By Roland Barthes And Violent Media Is Good For Kids1221 Words   |  5 Pagessignificant in everyday lives. It especially has a huge impact on the daily lives of children. The readings Toys by Roland Barthes and Violent Media Is Good for Kids by Gerald Jones perfectly capture this idea. Toys and media are specifically important in a child’s life for the sole reason that they are educational. Although they may seem like they are robbing children of their innocence, toys and media are actually teaching children to not be ignorant. They symbolize many things that children do notRead MoreThe Effects Of Gender Typing On The Toy Industry1192 Words   |  5 PagesEveryone can remember their favorite toys as a child. From Cabbage Patch Kids to Hot Wheels to Legos, one can reminisce fondly about sitt ing on the floor and playing with one of these. However, depending on sex, a specific child may have found themselves playing with specific toys. For girls, things like baby dolls, Barbies, or dress-up kits are quite popular. Boys can be found playing with action figures and Nerf guns. This is where a problem is to be seen. Toys for children have actually had a quiteRead More Hasbro, Inc. Essay1704 Words   |  7 Pagesbusiness of manufacturing and marketing toys has changed and the needs and desires of consumers who buy toys have changed. The majority of the world’s toys are now manufactured in the Far East. Perhaps the greatest change in the toy industry has been in the way that toys are sold by incorporating creative and original marketing strategies into company culture. It was Merrill Hassenfeld who broke new ground in 1951 as the first manufacturer to advertise a toy, Mr Potato Head, on television. ItRead More2 the Lego Group1111 Words   |  5 PagesThe Lego Group: Building Strategy Problem Statement: The Lego Group has been making toys successfully for 80 years and has grown to having close to 3.16 B USD in sales for the 2010 year. They specialize in toy building sets, a sector of the market that has seen 13% growth in 2010 and is forecasted to grow further. However, the Lego Group is at a cross-road in their business plan and requires a strategic plan going forward. Currently, the company needs to look at its existing partnershipsRead MoreEssay on Case Study Gi Joe1501 Words   |  7 Pagesvery successful brand, G.I. Joe that is an icon in the toy industry. G.I. Joe has been a dominate factor in the market for toys since its launch in 1964. The brand has been able to stand the test of time and its creators have successfully preserved the brand throughout the years. Hasbro’s challenge is to market the G.I. Joe brand in such a way, so that it can become a mega brand like its competitor Mattel with its mega brand Barbie. The toy market has volatile sales depending upon trends createdRead MoreLego And The Toy Industry1139 Words   |  5 PagesIntroduction LEGO has been in the toy industry since the Great Depression when Danish carpenter Ole Kirk Kristiansen and his sons began making wooden toys (Bigus, 2011). Showing ingenuitive spirit, after the end of World War II, LEGO became the first company in Denmark to purchase a plastic injection molding machine, this was an expensive moving hinging on the risk that plastic toys were the toy of the future (Bigus, 2011). Soon after the purchase, LEGO expanded its business to include the firstRead MoreGlobal Toys and Games Industry869 Words   |  4 PagesGlobal Toys amp; Games Industry    The global toys and games industry is expected to hit the $100 billion mark by 2015, according to research from Global Industry Analysts. In recent years the market has been influenced by changing consumer tastes, with children opting for more sophisticated video games and electronic toys. Children are also becoming increasingly accustomed to changing toys more frequently. This means toy and game manufacturers are obliged to introduce new products on a regularRead MoreToys R Us Case Questions Essay1027 Words   |  5 PagesSavannah Paterson FINAN Case Questions #5 Toys â€Å"R† Us LBO 1. What are the risks and merits of the transaction? This LBO transaction has both risk and profit potential. KKR, Bain, and Vornado Realty Trust face risk because the industry that Toys â€Å"R† Us (toys) is currently in, the retail toy industry, is in a decline. Industry sales have been down 4% in the last year, and analysts don’t have a positive projection for future sales in the US. This declining industry, and threat of new competitorsRead MoreEssay On Gender Socialization1574 Words   |  7 Pagesbehaviors and opportunities due to gender norms. The data included in this essay was collected at a Wal-Mart located in Fowlerville. This location was chosen, as it is a common place that children and their families visit to purchase things such as toys and clothing. Because of this, the goods offered children are significant; specifically what goods are marketed for girls compared to boys. This teaches young children the generalized norms of what each gender typically wears and plays with, such as